The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Warm finish with vanilla and a hint of black stone fruit. I think you hit the nail on the head on this. In 1972, the Stitzel-Weller Distillery went out of business. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. But more importantly, we cannot white wash history (forgive that wording, please!). It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. [1] The origin of the yell is uncertain. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. In 2019 Rebel Yell went through a rebranding effort. The standard price of Rebel Yell used to be right around the $12 mark. Privacy Policy. The park did what they thought was best. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Finish: Sweet honey and light pepper and spice. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. I can appreciate why some people are upset though. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. Yep, they did. When it was launched, it was only available south of the Mason-Dixon line. Without fail, it was Yellowstone or Rebel Yell. The brand has changed hands and recipes, but it is a part of American bourbon history. Product Description. Im only speaking for myself and the people I encountered. It started with a new bottle design and a new marketing campaign. Saint_Thomas_More 2 yr. ago Katelyn is a freelance writer in Portland, Oregon. So the arguments that this is another move to erase history arent accurate in my opinion. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. The rebel yell has also been likened to the scream of a cougar. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. But for a while, it was common knowledge the main supplier was Heaven Hill. 17. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Rebel Yell is way better name than Racer75. Its got a strong, bold flavor thats not for the faint of heart. While its still available for under $15, you may have more trouble finding it at the price. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Maybe the barrels that didn't make the cut? Even though I cant think of a past event where anyone was upset or protested, it could happen. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. This change is still being implemented on retail shelves. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. From there, most bourbons will contain malted barley, and rye. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. The whiskey is made from a mash bill of corn, rye, and barley. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. The yell has often been linked to Native American cries. Yes. It was also a favorite of Rolling Stones guitarist Keith Richards. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Risk takers, rule breakers and noise makersunite. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Quick everyone buy up the Rebel Yell bottlings before they are gone! Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Is Rebel Bourbon the Same as Rebel Yell? After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. The important thing is that the whiskey inside the bottle has stayed the same. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . This isnt to say its bad. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. sberto 2 yr. ago It's up to the distributor in your state. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . However, Rebel has more functionality as its much better in other mixed drinks and by itself. Full stop. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Good luck selling and Never Go Quietly! Lets take a look at how much a bottle of Rebel Bourbon will cost you. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. The most notable thing about Rebel Bourbon is their use of wheat. With these changes also brought about a hike in the price. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. It might not be an everyday sipper. Tons of bottles out though. In 2016, construction on the brand new Lux Row Distillery was begun. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Has something happened to them, or is my state just not able to get it anymore. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." After that I casually asked at a few others stores and apparently it's the same all over town. I had to do some sleuthing to see what you were referring to. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. ago One is less overtly pro-slavery and pro-confederacy. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. The new Rebel Yell look (image via Luxco). The Rebel Yell is still available for purchase. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. What does it taste like? Home Whiskey Review Rebel Yell Bourbon. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Leave a comment below. However, in 2020 the rebranding effort went to removing Yell from the bottle. It was becoming my go to, especially for its price point. Getting a little punchy here, down in the DeepSouth . We have to know and understand it in order for us to understand who we are today. In the end, the ride experience is still the same. A big, round body with a palate that follows the nose - honey . Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. 1965. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Partners & Sponsors Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. NOTHING was wrong with its name! Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Perhaps as a result, availability is limited, and prices may vary. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. Im sure theyll be hitting the clearance rack soon. Not sure why it shows the old one on mobile. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. There is no doubt that wheated bourbon is one of the most underappreciated flavors. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". 2023 Luxco, Inc. All Rights Reserved. The company was eventually dissolved, and production ceased in the early 2000s. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Billy Idol wrote the song because of the bourbon. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. As one of those small minority it has never really bothered me either. Alcohol: 50%. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. November 18, 2020 in General Bourbon Discussion. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. It's those quiet rebels you really have to worry about. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. It was just a name. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Management can rename it all they want. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . The brand was established after Prohibition in the 1940's. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Award-winning Rebel Yell bourbon dates back to 1849. If youve got a problem with a brand distancing itself from the CSA then youre the problem. I'm not sure why Rebel is less offensive than Rebel Yell. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. 2 That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. Its cheap and low quality but wholly drinkable. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins).